Whether you have an eCommerce store of your own, or are just looking for a way to make items for sale on your website stand out, it’s important to learn how to take product photos that truly showcase just how amazing your stuff is.With that in mind, below you’ll find tips and tricks you can use to take better product photos that can lead to more sales.
Whether you have an eCommerce store of your own or are just looking for a way to make items for sale on your website stand out, it’s important to learn how to take product photos that truly showcase just how amazing your stuff is.With that in mind, below you’ll find tips and tricks you can use to take better product photos that can lead to more sales.
Consider the fact that whenever you’re shopping for goods online, you’re probably paying close attention to the images you’re seeing often without even realizing it.Let’s say Shop A has great products for sale, but they each come with lackluster images. Shop B has the exact same products, but every item for sale has images with fabulous lighting, making them look catalogue-worthy. Who are you going to buy from?Odds are you said you’re going to shop from the site with the higher quality photos.Let’s think about why that ties into how to take product photos.
Aside from the fact that better photos are more appealing, when a store takes the extra step to make sure their images are the best they can be, it tells you that they genuinely care about what they’re selling, and the people they’re selling to.Therefore, the shopkeeper with the better photos will most likely be more professional to work with, and your goods are going to be handled with the care that you expect from a reputable company.
Product photos give your website visitors the first impression of what their interaction and transactions with you will be like.How to take product photos that stand outUse these tips to take better product photos:
1. Invest in the right equipment
Though it is true you can take images with your smartphone, you might want to consider using fancier cameras for your product photos. DSLR camera can produce higher quality images, make it easier to manipulate depth of field, and feature presets to do all of the hard work for you.
2. Make life easier on yourself by getting a tripod
There’s nothing worse than a blurry image, and tripods will help you avoid this. Let’s say you need a longer exposure time. Using a tripod will help you to do just that without blurring the shot. You need to make sure you each image is crisp, and in focus.
3. Take more shots than you think you need
Use different angles, and different positions, so that you have plenty of options when you’re editing your images to see which works best for your website or storefront.Sometimes customers like to see more than one viewpoint of a product. After all, they can’t exactly pick it up and look at it, so giving them multiple angles might be just what you need to secure the sale.
4. Focus on the details
Remember how we just said that the customer can’t pick up the item to examine it? Giving a close-up of the details of your product is the next best thing. This could convince buyers that are debating whether or not to purchase your items to go ahead and click “add to cart.”
5. Use a background that won’t distract from the product
One of the reasons white is often used as the background color for product photos is that it’s less distracting than a more colorful background. Sure, in some cases it might seem like a good idea to put your product against a colorful or wild background, but for the most part you’re better off with a solid color to leave the focus on one thing the item you’re trying to get someone to purchase.
6. Consider using a lightbox
A lightbox is designed to produce images with diffused lighting from all angles. Using one can help you take images without any shadows appearing around your products.In fact, there are plenty of tutorials online that teach you how to make your own lightbox super cheap.
7. Make smart lighting choices
As you explore how to take product photos, remember many people prefer studio lights to natural light. The biggest reason for this is consistency. You want every image to look just as crisp as the last one you took. The other reason for using studio lights is that you can predict exactly how they will look at all hours of the day.On the other hand, when you’re taking product photos in the sunlight, you might find yourself needing to change angles, or your entire set up every single time the sun changes position. This, along with moving clouds, might limit the window of time you have to take your photos.
8. Practice with your lighting until you get it right
You want to learn the proper positions of where to put your lights, and you might need to play with angles and test until you see which positions make your products look the best.It’s also important to make sure that if you’re shooting on or near a reflective surface, the lights don’t reflect on the products. You’ll also want to be cognizant of glare that could appear on your items.
9. Learn the ins and outs of your camera
We are fortunate enough to live in a time where there are written and video tutorials available for just about anything you could want to learn online. A quick search on YouTube will yield dozens of lessons.You can learn how to use nearly every camera that’s available on the market, editing software ohelp you make your images perfect, and virtually every element of the entire photo taking process. In other words, short of buying a quality camera, you really have no excuse for bad product photos on your site.
10. Avoid the urge to put too many products in a single shot
Once you figure out how to take product photos, don’t go too crazy. The last thing you want is your potential buyer getting overwhelmed by the number of products in an image.If they want to buy more than one thing, that’s fine, but bundling things in a single image should be avoided for the most part. Instead, it’s a good idea to take an individual photo of each product in said bundle so that your visitors can see each item by itself.
11. Use editing software for your product photos
Notice I didn’t say expensive editing software. The reality is there’s a lot of open-source editing software available for free. Some that are just as good, if not better than the expensive brands like Photoshop.
Keep testing until you find what works for your product photos
The products you are selling are likely incredible. They deserve equally incredible product photos.Remember, it is brilliant images that establish the credibility of not only what it is that you’re selling, but the credibility of your company as well.Keep testing, and playing with your images, and eventually you will find the best method for shooting your products. With any luck, the images will keep getting better, and will ultimately lead to you making more money than ever before.