ASOS shopping for most of us is long gone. Exchange rates has made people to look inwards and start shopping locally. These are five African owned fitness brands making waves now and you will totally love them.
Keexs: One significant thing about this brand is its logo. This Nigerian-based brand, designs and produces unisex products with an athleisure, urban feel, and a greeting which often means and signifies celebration, repeated with the bold hues; which are however intentional. Its Dominating colors are red and black. The former signifies strength, determination, power and love, Wow the later represent authority prestige, strength, depth and Black power. It is definitely a brand you should look out for.
OTG: OTG is a South African sports brand, it focuses on beautiful designs to create fantastic yet functional workout apparel, Mostly for the female. Boasting styles that are incredibly chic and ready to sweat in. OTG’s Sportswear are great for the gym, dancing it out in the studio and taking a walk/run- So whether are you are a yoga head, Dancer, Surfer, this is a brand you should know. They also have accessories like sporty, soft headbands and freeweights for toning.
Capestorm: Capestorm is yet another South African brand to lean to if you are serious about getting outdoors. Capestorm who since launching have developed a cult-like following among serious runners, surfers, and hikers and for obvious reasons, the bronze design represents stylishness that can compare with sports giants like Nike. Capstone is known for its many minimal and subtle design quirks. So, if you are a minimalist Capestorm is definitely a brand you should check out. The Label is about embracing every day, every moment, and every adventure with lightweight tops and bottoms, waterproof jackets are spots accessories. So, head to Capestorm if you want to get to work on your fitness or record timings without sacrificing comfort and practicality.
Bfyne: Nigerian-American Buki Ade, a Designer and Entrepreneur has brought in fresh take to swimwear with her collection of culturally-inclusive designs called Bfyne. According to the designer the idea came to her whilst she was on holiday. Noticing that the fashion industry like innovative designs to swimwear from African designers, she turned to Latest trend in Africa culture and designed the line. While African Fashion influenced the traditional Patterns and colors used in the collection, it is the female physique that influenced the design.
Tigerlily: Tigerlily a woman’s gym gear line owned by Lilian Unachukwu, a Nigerian Fashion Entrepreneur. Tigerlily Gym Gear Is a pioneer African owned Fitness apparel brand that specializes in niche breathable and comfortable athletic wears. Initially, it started off as a women’s wear brand, overtime she launched a men’s line called tiger gym gear. Tyga Gym Gear Is a perfect Gear for a man that takes his health and fitness seriously and still looking fashionable and comfortable in his gym Wear. The brand emphasizes the importance of fitness and exercising.