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How To Customize Your LinkedIn Profile

The need to communicate and network is filled with various purposes. While some provide a platform to showcase lifestyle, another provides a place for business professionals to meet. This place is LinkedIn and here are reasons and steps on how to customize your LinkedIn profile. We now understand the difference between formal and informal social networking tools, don’t we?

Read our recent post on ‘why we all need a LinkedIn profile’ to understand this piece better.

Reasons To Customise Your LinkedIn Profile

 Today the world needs more and more platforms like these. Actually, the world has always needed such. However, not many people have an understanding of how some of these platforms work, especially when the universe is more focused on the entertaining part of social media. So, a professional platform such as this one is needed for jobs, contracts, & other business-related information. Here are some reasons why we need to customize our LinkedIn profiles:

     Search Optimization

Google is in support of LinkedIn and places LinkedIn quite high on searches. So when a business partner/professional is looking for information about you, you would easily pop up on the Google search. This is very important for business; it makes you look sophisticated and ready to work.

Search Engine Optimization


Social media platforms were made for new and already acquainted clients/friends. A customized profile includes a profile picture (this happens to be one of the first steps in customization), which allows your clients/friends to be able to identify you.  Sometimes a well-taken and uploaded picture might push an individual to look at your profile. The essence of making a package beautiful to attract customers can never be outdated.



One of the reasons why the LinkedIn application was created was not only to connect professionals but to also provide a platform to express your brand ideas. Customizing your profile provides you with this very opportunity. It allows you to upload necessary pictures and information about you and your business in a manner that appeals to the person going through your profile.


Customize Your LinkedIn Profile

All these and more, are reasons why we must not only own a LinkedIn account but also understand how to customize a LinkedIn profile. There are certain steps taken to ensure the smooth execution of this process. These steps involve:

1) Adding a professional profile picture

The first step should be to upload a professional picture of yourself. Keyword “professional”. I mean your employer doesn’t need a picture of you in the club or a picture of you wearing many gold chains like a rapper who just went platinum when you’re not one. Your LinkedIn profile needs a decent picture and I don’t mean you should be reluctant to make a statement. Like a picture of you in front of your neighbour’s front yard not looking your best. Just be you. All you need is a smartphone and good weather, while looking impressive enough to get linked to other professionals.

Profile Picture

2) Get Creative With Your Headlines

The first thing anyone sees while searching for your name your headline. I know I would like to see a cool headline from my future business partner, I’m not sure about you. Well, be creative with the first thing anybody sees on your profile; don’t put up “My name is Bridget and I would be happy if I get a job as a caterer” This is what a thousand and one people would write so think deeper. Maybe you could go put up something like “Ever needed someone to take care of your food problems at events? Hit me up, I’m looking forward to talking to you too”.

It could be anything, just be creative.

Creative Summary About Yourself

3) Customize Your LinkedIn URL

Knowing how important a business website is, makes business persons want to get one. LinkedIn allows you to have a personalized URL that serves as a site for your business. To create this, click the View Profile, then click Edit public profile & URL on the right side.

Right under Edit your custom URL on the right side, click Edit on the icon beside the public profile URL. Insert the last section of your new custom URL in the text box. Now click save. That was easy, wasn’t it? I know, I know it looks complicated but it isn’t. So, personalize your LinkedIn URL; it makes you look professional.

Customize LinkedIn URL

4)        Follow Companies That Interest You

It pays to follow companies that are related to your line of work or profession. Companies provide information about themselves and their businesses. They do this through posts on their feed, so you would not be doing anything wrong by following companies that would probably inform you on trends related to your line of work.

Follow Companies That Interest You

5) Be Good To Your Network

These could be done by recommendations or by posting articles related to your line of work for others to see and benefit from. Social platforms are nice to users that are active and make use of their features. That way LinkedIn would be nice to you by showing you everything you need to know about the kinds of information you post. Also, the people you recommend may one day recommend you. One good turn deserves another, right?

Be Good To Your Network

6) Personalize Request Message

This is the default message added by LinkedIn. This message reads “I’d like to add you to my professional network on LinkedIn”. Nobody gets hurt for changing this phrase. You could delete this and add yours.

Personalize Message

7) Read Your Feed & Comment

LinkedIn responds more to active users. If you open your LinkedIn account and leave it dormant, it means you don’t need it and LinkedIn would treat you in the manner you treat them. It’s like an oath, you play your part and they play theirs or both parties suffer. Okay, I’m kidding. It’s not an oath. Either way, social media platforms need active users. So, click on feeds, comment, recommend, etc. Be active and get jobs.

Read & Comment

Now that we understand why we all need a LinkedIn account. After opening an account, we also need to present it in a manner that attracts professionals.It is important to understand how to customize your LinkedIn profile. This information comes highly recommended for job seekers in any way. Learn this art and master the skill of job acquisition on the internet.

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