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Secret Steps To Overcome Funding Challenges

Ideas don’t run businesses. Okay, maybe they do, but bringing your ideas to life is what drives business success. Funding in this regard is synonymous with execution. Due respect to anything we (society) already know about Finance, Capital, Asset Acquisition, and all forms of project execution tools, but the corporate world plays out differently now. Getting updated on the various means of defying funding odds are in the little things you’ll find here. It’s not a complete guide to business financial freedom, but we could call them little secret steps that can help your business overcome funding challenges.

Getting a warehouse, hiring employees, buying expensive machines, and financing the right marketing strategy all need the right funding style and basics of funding. However, all of that would mean nothing without dogged determination and knowledge on how to adapt to your business environment. Growth in different firms is only as good as the economy they operate in. For businesses in Nigeria, it’s even harder to survive the 5-year business threshold.

The tag team of the country’s economy well matched with the security situation has pinned entrepreneurs in unhealthy positions, while successfully hampering their business growth. Hence, this piece focuses on the funding starter packs for every business, challenges faced by these businesses, and finally, the secret steps to overcome them.

Now that we’ve gotten the introduction out of the way, please, let’s dive right into it.

Funding Starter Packs For A Business

There are tools money can’t buy. What’s the need of putting together a business plan or looking for funds when you little to no knowledge about your business idea? Investors are looking for business ideas with the right model, plan, and of course the right founder. So, before an entrepreneur decides that the problem is funding, they need to have these starter packs.

A Business Plan

Can we ever stop talking about business plans? Well, I know it often looks like a billboard on most business articles, but it’s hard not to re-emphasize its importance. It’s hard to leave out detailed step-by-step information about a business. From executive summary to cash flow to market assessment, this is the business’ blueprint. And the business owner should spend a reasonable amount of time on the drawing board to sort this out. There is a reason why this is first on a business starter pack list. That’s because an entrepreneur trying to fund a business should analyse the many possibilities that may come with starting that business. Especially before money goes in.

Business plan.

Ultimate Business Model

An online vendor that imports clothes from the UK may import-based only on order, just so she is sure she hardly loses money. This in its clearest terms is a business model. A business model is a well-organized process of business activity that cuts the cost to its barest minimum and doubles profit accordingly. It is simply deciding to produce only sachet palm oil to reap largely from that sort of red oil-market segmentation. Whatever structure a business uses that works for it, is its ultimate business model.

Business model.

Investors are looking to pump money into projects that possess the ability to increase profits without an equal or higher increase in cost. This is why the right business model needs to be put in place. The corporate world knows, nothing comes without an agreement. For angel investors, it is a case of return of equity and for venture capitalists, it is mostly returned on investment. This is why a scalable business model is needed. This goes with picking a business model that is exclusive to your business, something that has been tested and worked overtime.


I apologize if you are wondering why this is even here, however, many businesses crash due to a lack of knowledge. What does hurt a business is an owner who doesn’t know about his business. Not all businesses kick-off through hard funding styles through Venture Capitalists, Angels, or banks. Some businesses were family-sponsored, and so starter packs were never a thing for owners of those businesses. If it were, it would be advised to learn enough about your business before starting.

Starter packs and challenges may not be secrets but they go a long way to ensure a good start.

Business know-how.

Funding Challenges Faced By Businesses In Nigeria

Funding is needed by every business around the world, at different stages of the business. While all businesses face this, small businesses respond slowly to certain issues, some challenges are peculiar to businesses carried out in this part of the world.

i) Infrastructure

The power supply isn’t constant in the country causing companies to spend huge amounts of money on other means of getting electricity. Thanks to technology, Solar power, Inverters, and the use of generators have been able to largely compensate for a drop in efficiency of Nigeria’s turbine mode of supply. The cost of these alternatives puts them on the expense list of every business operated here.


ii) Managerial Skills

Even if businesses need to be understood before operating, some tasks may require external sourcing. Although, all is in order if the business owner is knowledgeable in the field of business, otherwise employ someone who can save you more than you know. Doing everything to make the business run is nobody’s mistake and should be encouraged even if it means budgeting extra money for the firm’s survival.

Management skills.

iii) Strong Competition

The Nigerian business environment is characterized by internal and external challenges. Competition isn’t infrastructure or funding but it also needs an equal level of attention. As earlier stated, businesses due to certain reasons respond differently to regular business challenges. So while some businesses are down, others are up and running. And competition is a direct threat to business survival. This challenge is the reason businesses need money for competitive advantage.

Secret Steps To Overcome Funding Challenges

Now you have a business model, a business plan, and know about the business. While also being aware of the challenges businesses face every day, providing solutions actually requires certain small steps.

1) Organise and Spend Wisely

Bootstrapping requires using limited savings/funds to run your business until help arrives. The first stages of using funds should be geared towards importance and necessity. For example, my dad had a pure water factory and once we kicked off the company, he employed more staff than was required to get the job done. As a result, the business’ payroll fed directly from my Dad’s pocket. A pure water factory at that time needed other things like a steady supply of raw materials and machine maintenance. Even when the business owner has all the funds needed but doesn’t spend wisely, he would soon be out of business.

Spend wisely.

2) Cash flow

These are predictions based on business operations of how payment moves from one stipulated time to another. Cash flows are used to determine the rate of returns, business liquidity, and speculative measure of business profits. A business owner, thus, needs to have a good idea of the company’s cash flow. Assuming the entrepreneur doesn’t have a multi-million naira business, knowing when the business returns to profit and being aware of the company’s liquidity puts the owner in a good position for business deals and negotiations. Certainly, this helps the owner avoid debts by knowing the situation of the business at any time. Needing and using money comes with understanding how money works.

Cash flow.

3) Crisis Management

Businesses must always value transparency, especially for small businesses that are still building a company culture. A business owner needs to always be plain to customers, employees, and investors. For instance, a small business that has only run for 6 months has run out of money to pay a total staff strength of 2 employees. Rather than keeping employees in the dark, it is advised to let employees in on the rough days. You never know how far they are willing to go to realise the dream of the business. Under these circumstances, communication is key.

Crisis management.

4) Re-organise and Adjust

Re-organise and adjust when necessary. Let’s say an entrepreneur starts a business and lost all he had saved and plowed in. Failing is an entrepreneurial possibility. And so, on a second attempt, the entrepreneur should analyse every move made financially and make changes where necessary.  It may have been the funding style or business model. Whatever didn’t work financially when corrected, could be spot on the second time.

Re-organise and adjust.

These secrets steps can help overcome funding challenges in business, when applied properly, and can change the direction and increase the chances of business survival. The funding styles, business model, and plan all vary for different businesses. But these secret steps to overcome funding challenges are related to all.

Related posts: 7 sure funding styles to kick-start your business idea.

Funding 101: The final piece in every entrepreneurial puzzle.

Funding & Capital

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