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September 24, 2021
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The BELT List: Richest Nigerian Celebrity Entrepreneurs

Celebrities are considered the kings and queens of the media world. It is not rocket science that they influence a large chunk of the world’s population with the many followers on their social media accounts. This also explains why customers are naturally drawn to a business when a celebrity owns it. With less interest in product quality, they are often more attracted to the fact that it is owned by a public figure. Their businesses feed off of their fame which translates into money, so, here is a list of the richest Nigerian celebrity entrepreneurs in no particular order.

1) D’banj 

     Dapo Daniel Onyebanjo, aka D’banj or “Ski’banj” like his Jamaican friends call him, importer, exporter, cocoa water…” as he introduces himself in his songs. D’banj got famous as a musician, a time he enjoyed alongside Wande Coal, D’Prince, and Don Jazzy. The Koko master is also one dogged entrepreneur who has invested his money from music in a lot of businesses. Some of those businesses are still running to date. He owns Koko Water, Koko Mobile (launched in 2010 in partnership with First Bank & now-defunct Mo’ Hits records). He also owns Koko Lounge in Lagos and the UK. One of his better-known investments is his Koko Garri business.  

This Nigerian Celebrity as an entrepreneur makes money from different sources. He also owns D’ Kings Men Media Limited, and Median Mobile Communications Limited). Dapo also makes money from endorsements deals, record sales, merchandise sales, concerts & tours.

D Banj.

2) Don Jazzy

     Micheal Collins Ajereh otherwise known as Don Jazzy, is a record producer, audio engineer, singer, songwriter, entrepreneur, and record label owner. He managed D’banj while they were working together under Mo’ Hits. It appears that they have always shared ideas in both music and business, as Don is also a successful businessman. The Mavin Records boss is known to have a solid mind for investments. He ventured into oil and gas with his brother in 2013, establishing Mavin Energy Limited. The company specializes in the supply of petroleum products such as diesel, petrol, kerosene, and cooking gas to homes and companies.

He partnered with a Nigerian technology expert, Dele Odufuye to launch Flobyt Wifi in 2017. Flobyt Wi-Fi is a free Wi-Fi service installed across partnered locations in Lagos State to help Mavin music lovers stream their favorite songs. The Don is an ambassador for MTN Nigeria, Konga-Nigeria, Samsung Electronics, and Loya milk.

Don Jazzy

3) Genevieve Nnaji

     The Nollywood actress is on our list of Richest Nigerian Celebrity Entrepreneurs. She was known as the goddess of the Nigerian movie industry around the year 2000, breaking grounds with movie roles, her impressive acting talent, and her looks. Some would say Genevieve was more famous for being beautiful than for being an actress. But it was her movie Lion Heart purchased by Netflix for $3.8 million that boosted her reputation. She also owns businesses.

She launched a clothing line, St. Genevieve in 2014. St. Genevieve is a fashion brand with stylish dresses, trousers, tops, and skirts that suit a wide range of events. The clothing line was later re-launched in collaboration with Jumia (an online retail store) in 2016. She has many endorsement deals with several companies and it is not hard to understand why. I mean it’s Genevieve.

Genevieve Nnaji

4) Kcee

     Kingsley Chinweike Okonkwo, aka Kcee “the Limpopo master”, is a Nigerian music superstar signed to the Five Star music record label owned by his elder brother, Emeka Okonkwo (a.k.a E-Money). Kcee is still in the limelight despite a series of challenges and negative reviews from fans. But that doesn’t stop him from being one of the most influential Nigerian celebrities. The “Limpopo master” like others on this list, has an eye for business. He recently opened up on his investment in a company now known as Five Star Oil and Gas (a part of the Five Star Brand). He also has endorsements that enrich him alongside his business and money from his musical career.

Kcee

5) Dr. Sid

     Sidney Onorinde Esiri is an artist currently under Mavin Records and a singer, songwriter, and dentist, which is where he got his stage name, Dr. Sid. He must have a thing for chocolates as he owns his own chocolate cookie business called “Indulge”. It is a luxury chocolate cookie made with the best Kenyan cocoa powder, chocolate dough & Belgian chocolate. A cookie from Indulge costs as much as N3,500 per pack. 

Dr. Sid

6) AY

     Ayo Makun is a comedian, movie producer, and businessman. He became famous for impersonating Reverend Chris Okotie in his jokes and was named best up-and-coming comedian. AY has since proven he was deserving of that award with his imaginative comedy and movies: His performances in “30 days in Atlanta” alongside Ramsey Noah and “10 days in Sun City” with Richard Mofe Damijo and Adesua Etomi, both of which he produced. His business acumen is also not in question. He owns a company called Corporate World Entertainment that focuses on events and content for radio and television.

AY.

7) Kate Henshaw

     One of Nollywood’s finest is also a writer, movie producer, and enterprising celebrity. Kate Henshaw, a beautiful actress who celebrated 20 years on stage last year, presented a coffee table book titled “The World Of An Actress: My Story”, of her experiences in the movie industry. She also released “The memoir” which is also a photo book, chronicling her humble beginnings as a starlet, career-high points, and her journey to fame.

Kate Henshaw also launched her fitness DVD, called Kate’s Fit 4 Life. The DVD is the first in the series of workout videos from Kate, who has signed a distribution deal with a U.S-based Media Company.

Kate Henshaw.

She is a brand ambassador to Blessings perfume (a UK-based company), Globacom Limited, Onga, and Samsung Mobile.

8) Innocent Idibia

     “Wetin dey happen” became popular because of 2Baba. He is one Nigerian celebrity who keeps teaching us the power of originality and why you must accept your flaws. A message he continually passes through his songs like “Enter the place and his greatest hit, African Queen”. But 2Baba is also business man, with investments in Real estate, stocks, and other sectors.

Following the huge success of his first club in Ikeja, 2Baba opened the doors of his second nightclub called “Rumours” in Festac Town, in December last year.

He once said “ I am not only an artist, I am also an entrepreneur. I want to make the nightclub a model of Jay-Z’s club 40/40. I want to have my clubs in major cities in Nigeria as well as South Africa, Europe, and the U.S.” 

2Baba

He is one of Africa’s most decorated musicians with the MTV Europe Music Award, 1 World Music Award, 5 Headies Awards, 4 Channel O Music Video Awards, and 1 B.E.T Award. Others include 4 MTV Africa Music Awards, 1 MOBO Award, and numerous nominations. 2Baba also has 2 platinum records, with endorsement from Guinness & Airtel amongst others.

9) Banky W

     Banky W has made commendable efforts outside his music life. He is skilled as a businessman and record executive; he is an artist, singer, songwriter, politician, actor, and entrepreneur. Although in 2018, he announced the dissolution of E.M.E as a record label; he said the label is now a talent management company focused on creative marketing, advertising, P.R, and brand events.

Banky W.

He is on the board of trustees of the “Light Up Nigeria” Project, which focused on achieving constant electricity. Banky W is also part of other charitable society-building and empowering projects. He is a brand ambassador for Etisalat as well as Samsung Mobile.

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