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Amazon announces new fire TV products

Amazon announces new fire TV products. This announcement was made during it’s big online hardware event on Thursday .

Amazon’s Fire TV gadgets which competes directly with Roku and Apple TV, is offering people access to popular apps such as Disney+, Netflix, Hulu and lots more.

Amazon says “people are spending more time in front of TVs than ever before due to the spread of coronavirus and it sees TV as the center of the household and wants to get even more features in front of users to keep them coming back”. 

The new features may help it compete more aggressively against Roku, which still has a 50% market share of global connected TV streaming hours with strong growth opportunities, according to an analyst note from Deutsche Bank in August. 

The new Fire TV Stick and Fire TV Stick Lite will be the first of Amazon’s streaming gadgets to offer a re-designed home screen. Meanwhile, the new features which was announced on Thursday will be made available later this year; starting with these devices, but it will not be on them when they begin shipping next week.

 The changes will also come to existing Fire TV devices in the first quarter of 2021.https://amazonfiretv.blog/introducing-the-all-new-fire-tv-experience-b1ebecbd813

Amazon’s vice president and general manager of Fire TV, Sandeep Gupta, told CNBC that Amazon had received feedbacks from users suggesting the home screen was too cluttered. Amazon worked on a re-design to make it easier to find stuff to watch and to quickly jump into live TV.

“Today, you can search for comedies, or stuff by Tom Cruise, but we’ve tried to make a landing spot for when you don’t know what you want to watch. This shows you stuff that’s free, movies and TV shows, broader categories, apps and more,” Gupta said. 

Gupta said the quick access to a TV guide will provide a familiar experience for people transitioning from cable TV to streaming.

The new software supports up to six user profiles and that means you can log into your profile to see the shows and movies Amazon recommends to you, while your significant other can use a separate account for their own personalized recommendations. 

You can also create profiles for children that will show only kid-friendly content you’ve approved. Previously, you’d have to switch profiles inside each app, such as Netflix or Hulu, to see content recommended to you inside those apps.

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