Effective and clever business branding is a must for every business in today’s world where new businesses are created every day. Branding is generally about conveying a message and a tone. What do you want customers to think when they see your company logo? How will you want your consumers to feel when they see your company’s colour or even read its mission statement? As it is popularly said, action speaks louder than words, and this rings true for clever branding. Branding represents your company’s attitude, its behavior in the business world and the general overall look and feel.
Do you want to ensure your company’s branding stands out in the crowd? Then keep reading.
Have a Fun Logo
A good Logo is a very important aspect of a cleaver business branding. You should create a unique also though-provoking logo. Ever noticed the arrow pointing form A-Z in Amazon’s logo. These touches further market the company’s mission. It is important to have your company’s mission and values at the back of your mind when creating a company’s logo. Find a subtle way to incorporate them. It will not only set your name apart; it will keep your customers interested.
Use a Brand Influencer
Social media have continued to take the worlds by storm. While your company may have good social media presence and profile, you can take things even a step further by teaming up with an influencer. Getting a social media influencer for your company is definitely a clever business branding idea. An influencer can help you to even reach a wider audience. For instance, if you sell cosmetics and considering getting an influencer, you will have to partner with a beauty influencer. Teaming up with an influencer is a surefire way to build your brand while increasing awareness.
Create a Custom Hashtag
Millions of people use social media each day. It is one thing to create a company profile on social media, but you should take a further step to creating custom hashtags for your posts. Hashtags are definitely a cleaver business branding idea to take very seriously. These hashtags can be used on social media as well as in other forms of communication. A custom hashtag has the tendency to drive more interests and buzz around your company. It can be used to promote a new product launch or a company contest.
Use Valuable Promotional gift items
Promotional gift items such as pens, note pads and t-shirts are the most common ones. These gift items make it easier for customers to remember your brand and what you offer. Sending out hundreds and thousands of these items with your company’s detail are sent out each year is not even enough. You will need to ensure the items you provide are valuable. For instance, if you run a makeup company? You can send the customer a mirror or set of brushes.
Branding is basically all about making connections visually, emotionally and mentally. Understand that it is more than a logo or a mission statement. These days you will need to stand out from the ever-growing crowd. Impress your customers and beat out your competition with these 4 clever hacks for branding.