Owning a small business is something that comes with its own list of unique challenges and obstacles. For many small business owners, one of the biggest feats is building that all-important list of customers who not only use your product or services once but become repeat clientele.
If you’re finding it hard to expand, and just aren’t getting the volume of customers you had hoped for, there are all kinds of steps that you can and should take. Often, it’s important to look at your digital marketing efforts and ask yourself if you’re doing all you can to reach your target audience.
And this is what leads to blogging, which seems to be a digital marketing effort very popular with medium and large companies but isn’t always taken advantage of by smaller companies.
So why should your small business start blogging? Let’s take a look at the top reasons.
- It’s a Way of Sharing Valuable Information
Far too often, when it comes to a company’s marketing strategy, the focus is on selling more products and services. Here’s the thing, customers want more than just a blog that comes off as an ad, they want something of value and that value can be information. Relevant and current information is what will capture their attention and keep them coming back.
- Start Boosting Your Google Ranking
If your company is having problems climbing the Google rankings, then you simply aren’t getting the exposure you need to grow. Posting a blog on a regular basis is a great way to start boosting your ranking and making your way to the top of the search results page. When you use keywords in your blogs, then you are even more likely to rank higher.
- It’s a Great Way to Answer Questions from Customers
If you’re getting the same questions from customers about certain products and services, this is your opportunity to build a blog around those questions and engage with visitors.
- Blogging Provides the Opportunity for Targeted Marketing
Blogging offers an excellent opportunity for targeting marketing, which is a lot more effective than the standard practices that don’t reach out to a particular audience segment.
- The Content Still Needs to Be the Focus
It’s easy to get caught up in all the positives of creating a blog and getting it up on your website as soon as possible, but keep in mind, the content needs to be the focus. The blog may initially grab the attention of readers, but if you want to take full advantage of what a blog has to offer, then the content needs to be engaging, strong and appealing to readers.
Often, businesses turn to a professional marketing content creator or company for help. These agencies understand that blogging isn’t just slapping some words on the page and posting it online. It takes the steps necessary to ensure all content is SEO friendly, localized, branded, and well-researched. This is exactly what the blog needs in order to be successful.
- Give Blogging a Go
Regardless of the size of the business, blogging is something that every company can benefit from in one way or another.