BELT Profile


Jason Njoku is a serial entrepreneur, film magnate and African start-up investor. He is the CEO and co-founder of iROKO Partners, an online distribution company that focuses on Nigerian Entertainment Industry.

In the bid to make it in life after a number of failed enterprises between 2005 and 2010, which included a blog network, a T-shirt business and a web design company, Njoku moved back to Deptford where he was born and had part of his education. It was there that he came up with the idea of starting a Nollywood online distribution business. To Njoku, “The West had Hulu and Netflex  – Africa had nothing”. Having studied the industry from afar, he flew to Lagos, thanks to the financial help of his best friend Bastian Gotter, a fellow University of Manchester graduate, and started purchasing the online licences of Nollywood movies. He worked from a two-bedroom apartment in  Festac, Lagos and soon he struck a deal with YouTube in Germany to be the official channel partner for Nollywood company.

After recording success in Nigerian Entertainment Industry, Jason co-founded SPARK, an investment company with Bastain Gotter and Mary Remmy Njoku in 2013. The company invest, support and develop aspiring Nigerian tech and internet entrepreneurs. SPARK approach to investment is not the typical approach used by Venture Capitalist, they provide legal, marketing, technical and administrative assistance to their funded companies. They have invested in many tech start-up, some of which have packed bus while some are waxing stronger and stronger. The company’s portfolio includes Drinks.ng,Hotels.ng,Tolet.com.ng,  OgaVenue, Paystack and many others.

He has also invested in Blackbet NG, an online sports betting brand

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