The Social Media is fast becoming a home for every business. It remains one of the best things that has ever happened to business owners and entrepreneurs all over the world. As of 2017, Facebook alone has over 65 million business pages, other social media platforms such as Twitter, Instagram, Pinterest and LinkedIn also have a huge amount of business presence.
If done right, social media can level the playing field in business. It’s the equalizer between small and large businesses. Even solo entrepreneurial businesses can create a global presence by leveraging the power that social media brings.
When it comes to engaging customers, every business is quite unique in its own ways. The tips shared in this post will teach you some easy ways businesses can keep its customers engage using social media.
1. Focus more on providing value.
The single best use of your social media platforms is to provide value to people. You can do this by sharing tips, news, information, and via teaching. And when you do these things, not only are you establishing yourself or your brand as subject matter experts, you’re genuinely and selflessly trying to help people. Your message and expertise will gain visibility when people appreciate and share the advice you offer.
2. Stick to a publishing schedule.
Consistency is key when it comes to developing a successful social media strategy. Entrepreneurs are busy people. It can be easy to let days, or even weeks, fly by without publishing a new Facebook post or tweet. If your followers or target audience members can’t count on your business to deliver relevant content in a timely manner, you’ll find it difficult to keep them engaged. Luckily there are a few tools that can help you schedule your social media posts in a timely manner.
3. Always be real and authentic.
Behind every Facebook or Twitter profile is an actual human being. Use every interaction as an opportunity to show the authenticity of your brand. No one likes being sold to, and can detect a sales pitch a mile away. Social media became cool because it’s a platform to socialize and not sell. If you can’t talk the talk of social media users, then you will be ignored. Do it right, and you will increase your engagement.
4. Create compelling graphics.
Beautiful, easy-to-understand graphics are some of the most important tools in your social media arsenal. They stand out in a crowded news feed and provide a high-impact sharing option. Creating graphics that tell a story with text and imagery. Increase relevance by linking the graphic to a related article on your website or blog. One graphic can be shared on Facebook, Twitter, Pinterest, Instagram, and LinkedIn.
5. Maintain a consistent voice.
For an effective social media strategy, timing is not the only area where consistency is important. Vital to your brand’s health is uniformity in voice and messaging across all your channels. The brand persona on your website, in emails and on social media needs to be kept consistent; otherwise, you risk confusing and alienating your audience.